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AIA Scales Multi-Channel Insurance Operations
About Company
AIA Malaysia is part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group. It offers a broad range of financial solutions through a diverse distribution network, including over 17,000 Life Planners, exclusive bank partners, corporate sales teams, and brokers, giving customers the flexibility to choose how, when, and where they engage.
Region
APAC
Industry
Life, Health and P&C Insurance
Solution Used
Graphene
The Requirements
Powerful Core Platform for Digital-First Insurance Business
AIA Malaysia is dedicated to enhancing consumer experience by offering greater accessibility and tailored protection. To expand its reach and provide more accessible insurance propositions, AIA decided to partner with digital platforms such as TNG, Shopee, Grab, and Lazada as modern distribution channels.
For this, AIA required an end-to-end core platform that supports:
High agility and fast speed to market via configurations to meet the requirements of AIA's distribution partners
Flexible product management to launch innovative and tailored propositions with limited development costs
Seamless integrations via APIs to ensure embedded, fully automated journeys from underwriting and policy issuance to claims handling and auto-debit renewals
Elastic scalability and performance to meet the requirements to issue millions of policies every year in real-time
The Solution
Graphene as Digital-first Core Platform for Multi-Channel, Multi-Product and Full Policy Lifecycle Management
AIA Malaysia leverages Peak3’s cloud-native and digital-first Graphene core platform—to streamline its insurance operations, covering everything from product management and policy administration to billing and claims processing across multiple distribution channels.
This unique approach provides AIA with a competitive edge by enabling the rapid deployment of new insurance offerings. It also supports a flexible integration model through Graphene's OpenAPI platform, allowing seamless, secure, and efficient system connections that simplify and accelerate the integration process.
"Our agreement with Peak3 is a significant step forward in enhancing our ability to connect with our existing and new partners, enabling us to build compelling new digital solutions faster, and create innovative ways of attracting new customers."
Among AIA’s notable partnerships, the collaboration with TNG, a leading digital wallet, stands out. Through TNG’s app, AIA offers offers a diverse range of products, including cyber, travel, home, critical illness, and medical insurance. With Graphene’s flexible backend configuration, TNG customers can enjoy comprehensive and customizable coverage options, such as:
Flexible coverage for a range of risks and scenarios
The ability to tailor add-ons and pay only for the features they need
Seamless and real-time policy purchases and servicing
The Impact
Unlocking Growth in New Channels, Product Categories and Customer Segments
Increased Customer Acquisition
Successfully expanded AIA's customer base, acquiring millions of new customers in the first three years alone.
Product Diversification
Over 30 customer-centric products and variations launched to meet diverse customer needs.
Agility and Fast Launches
Graphene’s configurability and open APIs enable product launches in weeks rather than months.
Operational Efficiency Gains
Graphene’s flexible product architecture enables reusability and scalability, reducing effort by 40–60% for subsequent launches.
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Scale Your Insurance Business with Peak3
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