
Prudential Modernises Life & Health Distribution and Claims
About Company
Prudential Thailand is part of Prudential plc, a leading life and health insurance group focused on growth markets in Asia and Africa. It provides a broad product portfolio of protection, savings and investment solutions through financial planners, bancassurance partners and digital channels.
Region
APAC
Industry
Life & Health Insurance
Solution Used
Graphene
The Requirements
Modular Solution to Meet Prudential's Phased Modernization Approach
Prudential required a modular solution that enabled it to gradually modernise its fragmented legacy core architecture, while quickly delivering business impact, including:
Offline Distribution: A point-of-sale platform for financial planners and relationship managers to support the efficient distribution of a variety of life, savings, investments and health products with seamless advisor and customer journeys.
Digital Distribution: A product management and new business layer that supports the configuration and digital distribution of new digital-first life and health propositions, orchestrating policy data on top of multiple legacy core systems.
Claims Processing: A modern claims platform that enables direct integration with digital medical records and provider data to comprehensively automate life and health claims, while ensuring risk management with flexible rule sets.
The Solution
Graphene's Modular Core System for Forward-Looking Life and Health Insurers
Prudential implemented Peak3's Graphene core platform across diverse modules, including:
Advisor Portal: Graphene's ePOS distribution portal for digitally-enabled, advice-led insurance distribution for all life and health insurance products, including comprehensive benefits illustrations.
Product & New Business Management: Graphene's Product Center and distribution modules from product set-up to issuance for life and health insurance products, including digital customer journeys.
Claims Management: Graphene's Claims Center to manage the full claims process for life and health products with integration in digital health records.
Integration Platform: Graphene's open platform with Open APIs to streamline integration with distribution channels and other systems.
The Impact
Accelerated Digital Transformation with Tangible Benefits
250+ Products Onboarded for Distribution
Onboarded hundreds of technical products across the life and health product spectrum for seamless distribution.
#1 in Digital Sales by Premium
Outgrown all other insurers to reach first spot in digital insurance sales in Thailand (by premium) across D2C and digital partner channels.
80%+ Zero Human Touch Claims Automation Rates
Onboarded ~400 technical products in Graphene Claims with high automation and 95%+ of claims cases closed within 24 hours.

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